Full-Funnel Legal Growth Services

Full-service creative growth for firms & brands

From the first billboard impression to the signed retainer, appointment, or sale, we handle the full arc of growth — brand, media, follow-up, referrals, and reporting.

Rae Advertising specializes in personal injury law firm growth — and combines brand development, paid search, SEO, social media, community sponsorships, TV, radio, streaming, billboards, lead generation, intake strategy, referral growth, and performance tracking into one complete growth system for law firms, medical practices, professional services, and local brands. Personal injury is our strongest niche, not our only lane.

Brand Strategy & DevelopmentWebsite & Landing PagesDigital AdvertisingSEO & SEMContent Creation & CopywritingSocial Media ManagementCommunity Engagement & SponsorshipsMedia & Campaign CreativeSystems & Automation

Brand Development

Your brand is the first impression that earns trust. We craft premium attorney brand identities that make your firm the name people remember and choose.

Learn about Brand Development

Logo design & brand kits
Messaging & attorney positioning
Visual identity & campaign creative
Social templates & billboard creative

Website & Landing Pages

Conversion-focused law firm websites and landing pages engineered to build credibility and drive qualified calls.

Learn about Website & Landing Pages

Conversion-focused websites
Practice-area & landing pages
Intake forms & CTA structure
Trust-building content

Paid Search

Google Ads and high-intent search campaigns that reach injury victims at the exact moment they're looking for legal help.

Learn about Paid Search

Google Ads & call campaigns
High-intent keyword strategy
Landing page alignment
Ongoing campaign optimization

SEO

Search visibility that compounds — local SEO, content, and practice-area pages that help firms get found organically.

Learn about SEO

Local SEO & website optimization
Practice-area content
Google Business Profile support
Organic growth strategy

Social Media

Meta Ads, organic direction, and social creative that build the firm's brand and keep it top of mind.

Learn about Social Media

Meta Ads & retargeting
Organic social direction
Content strategy & visuals
Short-form video concepts

Media Buying

Own your market with strategic television, radio, streaming, OTT, and outdoor placements — planned, negotiated, and coordinated.

Learn about Media Buying

Billboards & network/local TV
Radio, streaming, OTT & YouTube
Budget & media planning
Placement strategy & coordination

Community Sponsorships

Build trust in the local market through community events, partnerships, and neighborhood visibility.

Learn about Community Sponsorships

Local sponsorship opportunities
Community events & partnerships
Church, school & nonprofit outreach
Neighborhood reputation-building

Lead Generation

Qualified legal inquiries — not noise. We build the campaigns, funnels, and tracking that produce cases worth signing.

Learn about Lead Generation

Call & form campaigns
Landing pages & funnels
Source reporting & lead quality review
Continuous optimization

Intake & Conversion Strategy

More leads don't matter if they aren't contacted, followed up, booked, and signed. We optimize the moments that convert.

Learn about Intake & Conversion Strategy

Intake audits & missed-call strategy
Call cadence, text & email follow-up
Consultation booking flow
Aged-lead reactivation & workflow review

Referral Growth

Build compounding growth from attorneys, medical providers, and your community with structured referral development.

Learn about Referral Growth

Attorney & co-counsel referrals
Medical, chiropractic & spine center relationships
Clinic & community outreach
Referral source management

Performance Tracking

Every dollar accountable to signed cases. We track calls, sources, cost-per-lead, and conversion so you know what's working.

Learn about Performance Tracking

Call & lead source tracking
Cost-per-lead review
Signed-case opportunity tracking
Monthly growth recommendations

Ready when you are

Let's build a firm people remember.

Book a strategy call and we'll map the fastest path from your current marketing to more signed cases.

Book a Strategy Call Request a PI Marketing Audit